Off The Grid Fitness

Logo, Merch & Signage

The Project

Arizona’s first “green gym,” where they are committed to the health of their community and the environment˙ Gym like these are the  beginning of the future˙ Gyms in the position to improve our bodies and the environment we live in˙ So we were excited to create the branding for Off The Grid Fitness˙

The Thinking
Get Off – Getting of the old energy grid and getting off on getting better˙ The icon, a 3 banded “O” racing off the grid˙ The 3 bands represents: Energy, Sustainability & Community˙

The Visuals
Logomark ˙ Icon ˙ Signage ˙ T-Shirt Design ˙ Slogan

The Creative
Russell Robinson 2